Advisory Board

We are guided by Salesforce thought leaders with Big Four consulting and Fortune 500 sales executive backgrounds. We know how to shape Salesforce to drive revenue because we have firsthand experience.

Frontline1st Advisory Board - Shalin Sharma

Shalin Sharma

Advisory Board

Shalin has over 17 years of management consulting experience and has held senior executive positions at Deloitte, EY-Parthenon, and Genpact.  He has led a spectrum of Salesforce projects and is considered a visionary in innovative transformational functional design.  His high emotional intelligence and drive enable him to guide his team to bring the optimal future state to life in Salesforce.

Having operated his own P&L for years, Shalin brings a unique perspective to his clients.  Shalin understands how to go beyond theory to strategically and tactically grow a business.  This empowers him to implement effective Commercial and Salesforce solutions that provide business value to organizations and ease of use to frontline users.

When he is out of office, Shalin enjoys time with his two daughters, traveling, and indulging in his favorite Chicago cuisine.

Frontline1st Advisory Board - Dylan Gray

Dylan Gray

Advisory Board

Dylan is a dynamic Sales Operations Consultant with +20 years of Salesforce experience and +100 implementations across Oil & Gas, Manufacturing, Construction, Engineering & Technology businesses. He specializes in streamlining processes, implementing/enhancing Salesforce and driving sales adoption/execution of business strategy for his clients.

Dylan and his teams work with owners & stakeholders to transform the performance of sales teams using Salesforce. He focuses on solving immediate issues, optimizing roles, processes, tools, data, reporting, management metrics and training to drive sales effectiveness and help leaders build for the future.

He has a track record of sales operations success in the U.S. and U.K. working with organizations like Microsoft Channel, Cap Gemini, Compaq Computers, Baker Hughes, Shell, AIG, JDR Cables, G3 & more than 100 small/mid-market businesses.

Frontline1st Advisory Board - Chin Ma

Chin Ma

Advisory Board

Chin has over a decade of Deloitte experience.  He led some of the firm’s most complex sales transformation and Salesforce implementation projects.  Among Deloitte clients, he was known for re-imagining critical sales processes and empowering his clients to realize revenue benefits from a complex Salesforce implementation.

Chin is also a thought leader in AI and digital transformation.  He is using his expertise to help shape Frontline 1st’s suite of sales automation offerings and maximize client ROI.

When Chin is off the clock, he enjoys exploring New York City.  He’s your go-to guy for a match in just about any racquet sport, and if you are looking for a high handicap partner in golf.

Frontline1st Advisory Board - Manfredo Rendon

Manfredo Rendon

Advisory Board

Manfredo has over 15 years of sales, operations, and marketing experience.  He started his career at AT&T as a seller and frontline sales manager.  He consistently led his teams to top ranking positions by making customer and employee experience the foundation and implementing scalable sales strategies across his organization.  His success earned him early leadership promotions and continued expansion of responsibilities.  As a Sales Director, he led a sales team of 500+ employees and as a Regional Director, he supports teams of over 7,000.  His people first approach to business growth enables him to continuously overachieve company targets, while empowering his people to excel in their role and careers.

Manfredo’s proven ability to scale sales, operations, and marketing organizations makes him an authority on front office growth.  He frequently advices Frontline 1st on key expansion initiatives and offers a real-world perspective on leveraging technology to support sales operations and marketing functions.

Manfredo holds a Bachelor’s degree and MBA from Seattle Pacific University (SPU).  He was also a member of SPU’s soccer team and is still an avid fan of the sport.

Frontline1st Advisory Board - Andrew Trotter

Andrew Trotter

Advisory Board

Andrew has over 22 years of sales and sales operations experience.  Currently, he serves as Vice President of Sales for MTA Solutions.  He has held roles such as the Director of Global Sales Operations & Governance at Black & Veatch, where he led a robust Salesforce transformation that broke down sales/marketing siloes, created a 360-customer view, improved analytics/ forecasting, and empowered sellers to operate remotely in the field.

Before his role at Black & Veatch, Andrew held leadership positions at GCI Communication Corp as Director of Sales Operations & Systems and Director of Enterprise and Mid-Market Sales. Additionally, he led some of AT&T’s highest-growth B2B sales teams.

Today, Andrew uses his functional sales and Salesforce knowledge to guide Frontline 1st and enable the firm to build optimal Salesforce solutions for end clients.  When Andrew is off, he enjoys watching his children compete in sports and exploring Alaska’s great outdoors with his family.

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Salesforce Managed Services

Need Salesforce support?

Frontline 1st will work with your Salesforce team to provide the right level of support for your business.  We will proactively resolve issues and ensure all users are empowered to leverage the platform.  We can also maintain all of your integrations with Salesforce and custom front office applications.

Salesforce Configuration

Need to make impactful improvements to the Salesforce platform you already have?

Frontline 1st will use strategic, functional, and Salesforce best practices to help prioritize enhancements.  We will expose and take advantage of underutilized capabilities that help your business get more out of Salesforce.

Salesforce Assessment

Need to identify and solve critical
platform issues?

Frontline 1st will diagnose your Salesforce platform to identify technical and usage gaps.  We will provide a full health assessment and help you prioritize optimization options.

Salesforce Integration

Need to integrate Salesforce with the rest of your IT environment?

Frontline 1st will help you develop an integration plan to determine which critical applications Salesforce should be integrated with to maximize your ROI.  We will provide a seamless solution that gives a 360-degree customer view and enables your sales journey.

Application Development

Developing a custom application for the front office?

Frontline 1st will take your application concept and bring it to fruition using  Java, Python, JavaScript, C, C++, HTML, SQL, or Ruby.  After building the application, we can integrate it with Salesforce and even help you market it on Salesforce AppExchange.

Salesforce Customization

Unique functional challenge that can’t be solved with Out-Of-The-Box capabilities?

Frontline 1st works with you to understand your distinct functional pain point and design a catered solution to overcome it.  We also help you measure results, iterate, and further improve your ROI.

Salesforce Enhancement

Need to optimize your current Salesforce platform?

Frontline 1st will assess your platform and use benchmark data to develop a maturity model to help you understand where you stand relative to peer firms.  Then we will work with you to develop a modernization roadmap that improves your competitive position over time.

Salesforce Migration

Need to migrate from a legacy CRM to Salesforce?

Frontline 1st will leverage its proven migration methodology to guide you through the journey.  We will work with you to design, build, test, execute and support the migration to Salesforce.  We will train your users on the new platform and develop a Long-Term Evolution Plan to keep your competitive edge.

Salesforce Implementation

Implementing Salesforce for the first time?

Frontline 1st collaborates with your leadership team to create a CRM from the ground up.  We apply years of sales expertise to design a practical solution that supports your unique sales strategy and processes.  We apply Salesforce knowledge to bring the design to life, support it, and train your users.