Our Mission
We empower every client’s frontline by applying Real-World Sales and Big Four Consulting experience to forge the best Salesforce solutions
A Message From Our CEO
“Sales, Marketing, and Technical Colleagues,
We founded Frontline 1st for you. This is our story.
I worked in sales and sales leadership for years before transitioning to a Big Four Sr. Salesforce Consultant role. In that role I became increasingly passionate about blending my real-world sales experience and technical Salesforce expertise to build the best possible solutions. Finally, I could address many of the sales strategy and process gaps that I experienced in prior roles through Salesforce. In fact, being a former seller with Salesforce knowledge was like holding a ‘magic wand’ that could clean up and address frustrations for the sales organizations that I served. I took immense pride in assisting fellow sellers and watching them achieve success through Salesforce.
As the years passed, I worked on larger and larger Fortune 500 Salesforce projects and I began to recognize a market gap. Most Salesforce consultants had never ‘lived the life’ of a seller or marketer. They knew the Salesforce technology, but they had never carried a bag, made quota, coached sellers, led a sales team, developed a go-to-market strategy, or launched a campaign. Without functional experience, these Salesforce consultants could not develop a best fit solution for the sales/marketing organizations that they served.
I began to share these thoughts with like-minded Salesforce leaders at my Big Four firm. Most of them had been in functional sales and marketing roles prior to becoming consultants. They were part of the ‘rare breed’ that understood the functional and technical aspects of Salesforce and they agreed that there was a market gap.
After many late-night discussions and years of planning, Frontline 1st was born to address this Salesforce market gap. Frontline 1st brings a team of consultants that have lived the life of sellers and marketers. We know the employee journey because we have been there and we know the customer journey because we have guided it for years. By combining this functional knowledge with Big Four strategy and Salesforce technical acumen, the Frontline 1st team builds the most empowering Salesforce solutions for end users.”
Real-World Sales Experience
Big Four Consulting Expertise
Industry Leading Salesforce Acumen
The market’s best Salesforce consultants will be attracted to a profit-sharing model
Our Beliefs
“Experience without theory is blind, but theory without experience is mere intellectual play.”
– Immanuel Kant

Our Value
Real-World
Sales Experience
- +10 Yrs. of Sales & Marketing Experience on Every Project
-
Fortune 500 Vetted
Functional Methodologies -
Fortune 500 Vetted
Functional Accelerators
Big Four Consulting Expertise
- 100% of Projects Led by Big Four Consulting Alumni
- Big Four Strategic Thought & Design
-
Big Four Processes
& Delivery
Industry Leading Salesforce Acumen
-
100% Salesforce
Focused Team - +10 Yrs. Average Salesforce Experience on Team
- 98% of Projects on Time, on Quality, on Budget
Frontline 1st Principles
Drive

Frontline 1st Principles
Purpose

Our Principles
“Always vote for principle, though you may vote alone, and you may cherish the sweetest reflection that your vote is never lost.”
– John Quincy Adams
Frontline 1st Principles
Bold

Frontline 1st Principles
Integrity

Frontline 1st Principles
Balance

Frontline 1st Principles
Growth
We make small improvements every day to create a big long-term result.

Frontline 1st Principles
Resilience

Frontline 1st Principles
No Gossip
We pass negatives to leaders and positives to all.

Frontline 1st Principles
Character

Frontline 1st Principles
Entrepreneurship
as if we are owners.

Frontline 1st Principles
Shared Success

Frontline 1st Principles
Team

Frontline 1st Principles
Dedication

